Join SA Chef Media for the inaugural SA Chef Conference & Expo on November 25 and 26, 2024, at the Protea Hotel Cape Town Waterfront Breakwater Lodge.

In partnership with the South African Chefs Association, the City of Cape Town, and FEDHASA, this pioneering event is specifically designed for restaurant owners, executive chefs, and stakeholders across the hospitality and tourism sectors, from SMMEs to large enterprises. The conference will focus on the “business of restaurants,” exploring strategies to enhance the culinary sector and leverage gastronomy tourism for the benefit of all hospitality stakeholders.

Engage in dynamic discussions that address your unique challenges, uncover strategies to elevate your business or brand, and connect with like-minded peers committed to excellence in hospitality.

Key Objectives of the Conference:

• Addressing Industry Challenges: Provide actionable solutions to the business challenges facing the restaurant industry, including strategies to recession-proof operations, mitigate the effects of seasonality, and ensure compliance with South Africa’s evolving legal and financial frameworks.
• Driving Innovation and Sustainability: Explore new technology solutions, products, services, and trends that foster innovation, sustainability, and optimisation within South Africa’s professional kitchens.
• Elevating SA as a Gastronomic Tourism Destination: Develop a comprehensive and inclusive plan to enhance South Africa’s profile as a premier gastronomic destination and increase its share of the global culinary tourism market.

REGISTER NOW for R1,700 for two full days of invaluable insights, networking, and tailored learning. Limited seats available.

Day 1 will feature South Africa’s top executive chefs, restaurant owners, and culinary leaders discussing innovative business solutions, growth strategies, compliance and legal matters, as well as the latest technology, products, services, and culinary trends that promote sustainability in professional kitchens.

Day 2 will bring together culinary and tourism stakeholders for a dynamic workshop aimed at developing a concrete plan to unlock South Africa’s gastronomy tourism potential. A key objective of this plan is to create mutual benefits for both the culinary and tourism sectors, fostering growth and collaboration between them.

Who Should Attend:

This conference is essential for restaurant owners, executive chefs, cooks, caterers, hospitality general managers, conference venue F&B managers, franchise restaurateurs, and all stakeholders in the hospitality and tourism sectors, including SMMEs, suppliers and vendors. Designed as a B2B programme, it focuses on empowering you to grow your business and expand your product offerings.

Stellar Speaker Line-up

The event boasts an impressive lineup of speakers, featuring renowned executive chefs and restaurateurs such as Pete Goffe-Wood, Reuben Riffel, Coo Pillay, Liam Tomlin, Kerry Kilpin, Gregory Henderson, Chris Erasmus, Gregiry Henderson, alongside leaders from South Africa’s tourism and hospitality sectors. For more details, visit SA Chef Conference & Expo.

Gala Dinner and Awards

Adding to the excitement, the conference will host the Cape Town leg of the SA Chefs Association’s 50th anniversary celebrations, featuring a Gala Dinner and Awards Ceremony on November 25. This event will recognise this esteemed association’s significant contributions to the culinary industry, as well as honouring individuals and companies making outstanding strides in promoting South Africa as a gastronomy tourism hotspot.

Book your seat for the Gala Dinner.

For More Information:

To learn more about the SA Chef Conference & Expo, please visit SA Chef Conference & Expo or click here to register.

For sponsorship, partnership, speaker or exhibitor opportunities, please contact Heidi Kuyper at heidi@sachefmag.co.za.

Join us as we take decisive steps to elevate the culinary and tourism sectors in South Africa!